Chemistry.com Ads

Can someone tell me why those Chemistry.com ads that depict eHarmony “rejects” always feature someone who seems kind of … crazy? Maybe their point is that if you are “quirky” or wacky, Chemistry.com is for you ….

Full disclosure: I signed up for eHarmony.com and was accepted (despite being a bit eccentric). But everyone they matched me up with seemed boring and we never had anything to talk about. The weird thing is that my now-husband was also signed up for eHarmony.com (and I’m sure his profile would have been pretty boring) around the same time. But they would never have put us together because he is five years younger than I am.

I also have a friend who was rejected by eHarmony. She is Christian, young, blonde with a great figure, a college graduate, a successful business woman, and (now) happily married for several years. So I’m not tooting any horns for eHarmony.I just don’t understand the marketing strategy of, “We’ll take all the folks eHarmony wouldn’t take; so sign on up!”

How about some statistics showing how satisfied people are with YOUR “instant matches?” At least eHarmony won’t take your money if they don’t think they can find a match for you.

Comments

2 Responses to “Chemistry.com Ads”

PeaceBang on March 11th, 2008 6:07 pm

I took the stupid, interminable e-harmony quiz and you know how they promise to find you like four compatible matches within 24 hours? They couldn’t find me ONE in FOUR DAYS!!! And then I had a horrible experience trying to cancel my subscription.
hafidha sofia on March 11th, 2008 10:16 pm

I hear you, PB. I actually like taking quizzes but this one had me wondering “when will it end?” and THEN - you get NO feedback on it. They never give you an assessment. It took them almost a week to find me some matches. eHarmony was the most boring online dating service I ever participated in.

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